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Building on all of the great info on WordPress SEO that’s available, I’ve written a checklist you can use to make sure your WordPress sites are good to go on SEO. This is not meant to be an exhaustive guide, but rather a quick reference that you can quickly scan before you release a new site.
1. Change your permalink structure
Search engines can’t display your content on the right Search Engine Results Pages (SERPs) if they can’t determine what your posts and pages are about. One thing that can hinder search engine crawlers from understanding the subject of your content is badly formatted post/page slugs. The default WordPress permalink structure (the format used for post and page URLs), which looks something like
yourdomain.com/?p=17, is not always optimal for SEO.
Changing your permalinks to include keywords about your post helps Google, Bing, and Yahoo to better determine what your…
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